Indoor navigation: solutions Use cases and examples

Measuring visitor flows

Measurement and analysis of visitor flows using indoor positioning.

For operators of shopping centers, airports, trade fairs, train stations, etc., it is interesting to know at which places in the building how many people are present at certain times and how they move. For example, a heat map can show which locations are particularly busy. This information is valuable for the security department - for example, it can be automatically notified if a defined people throughput is exceeded or an unauthorized person is in an access-restricted area. Then certain actions can be triggered, such as unscheduled cleaning, redirecting walkways or alerting security personnel.

Such statistics are also interesting for marketing purposes. The information can be used to monitor the success of advertising measures and optimize walking routes if necessary. These analyses are also relevant for trade fair operators.

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