…For operators of shopping centers, airports, trade fairs, railway stations etc. it is interesting to know how many visitors stay at a certain place at a certain time and how they move. This way, it is possible to display on a heat map, which places are most frequented – which can be useful for…
…Indoor navigation, that is to say navigation inside enclosed buildings, faces some challenges: GPS signals cannot be received here, because there is no visual contact to GPS satellites. But there are alternatives for indoor positioning, for example via Wi-Fi, beacons or VLC (visible light…
…Location based services (LBS), location based advertising and location based marketing are terms which are quite similar to each other. They stand for mobile functions which use the position of a device to send the user selected relevant information or ads. One example: A visitor of a shopping…
…Location Based Marketing is suitable for all industries that want to offer their clients, patients, passengers, partners and employees better service inside buildings. Airports, railway stations, trade fairs, shopping malls, museums, hospitals, offices and industry areas are some institutions which…