…For operators of shopping centers, airports, trade fairs, train stations, etc., it is interesting to know at which places in the building how many people are present at certain times and how they move. For example, a heat map can show which locations are particularly busy. This information is…
…The terms location-based services (LBS), location-based advertising and location-based marketing are closely related. They refer to all mobile functions that incorporate the user’s location in order to display selected, relevant information or ads on the user’s device. For example, users of a…