Augmented Reality means adding elements to the reality you see through the camera of your device. In contrast to that, Virtual Reality means that users immerse into a virtual surrounding completely, for example by using a Head Mounted Display. Augmented Reality is very suitable for location based services. It is possible to insert information about the surroundings into the camera image based on the user’s position. That could be opening hours of POIs, but also navigation arrows for indoor and outdoor navigation.
Use cases for Augmented Reality apps
- navigation (indoor and outdoor)
- museum (videos and additional information can be shown)
- gamification (i.e. treasure hunt in a shopping mall)
- industry (information supporting maintenance work fade in, for example using wearables such as google glass)